Whether we are selling creative concepts, technical solutions, or real estate, we must paint a picture for the person approving the purchase.
See this great post by Disney Creative Director Will Gay on how to sell your ideas. What’s in it for the stakeholder? What’s in it for the business? How will adding another server or upgrading improve ROI or make people more productive or cut costs? Know it, feel it, sell it!
Will has a much gentler approach as a motivator than the character Alec Baldwin portrayed.
Do I have your attention?